Interim Consulting Shopper Marketing (m/f/n)- Freelancer

  • Position zu besetzen ab 14. Juni 2024
  • Permanent-ID OCR-FL-2784
  • Branche Pharma
  • Beschäftigungsform Freelance/ Contracting
  • Kategorien Beschäftigungsform, Branche, Freelance/Contracting, Pharma

Consulting our client to define shopper strategies coherent with the brand positioning, able to conquer the targeted shopper profiles by maximizing the purchasing drivers and driving impact in-stores.

Tasks:
Define winning initiatives to win in store and drive sell-out in execution including:
•Pricing
•Visibility
•In store advertising
•Claims
•Sampling
•Driving disruptive sell-out mechanics to beat competition
•Provide the customer teams with Action plan based on shopper research to turn those into actionable insights to enable the sales organization to have a richer dialogue with customers
•Develop and deliver shopper plan by channel based on shopper and channel data and in alignment with category and channel requirements
•Inputs to frame the „must stock list“ based on shopper and consumer data and strategy
•Distribution opportunities and action plans to close gaps:
– Stock
– On-Shelf
– Sell-out

Skills:

•Business or scientific background, bachelor’s degree
•Previous experience with Fast Moving Consumer Goods
•Previous experience in Brand Marketing and Commercial functions
•Current or previous experience in Consumer Healthcare or other Pharma
Specialties
•Strategic, integrative and analytical thinking
•Creativity and problem-solving
•Digitally Savvy
•Strong business & financial acumen
•Externally focused and customer orientated

Language skills:
•Excellent communication and presentation skills (written and spoken) in English

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