Digital behavioral expert (m/f/d) – Freelance – On-hold

  • Position zu besetzen ab 9. Januar 2023
  • Branche Pharma
  • Beschäftigungsform Freelance/ Contracting
  • Kategorien Biotechnologie, Freelance/Contracting, Pharma

Project description

TARA CRM is a fully digital behavioral intervention solution empowering patients to practice self-management behaviors.

We plan to create prototypes for different digital behavioral change interventions for supporting CRM patients in adopting self-management behavior (eg. medical adherence, physical activity) as recommended by clinical guidelines.


  • Specify and design of Behavioral Interventions for the behavioral targets based on self-determination theory and motivational communication
  • Design flow of TARA CRM behavioral pathways, flow of onboarding and problem ID, flow of self-monitoring module
  • Improve behavioral intervention / TARA CRM pathways / TARA CRM flows
  • Consult the team on wording throughout the digital application in motivational communication tonality/ language and how to translate behavioral science into digital behavioral change intervention based on the contractor’s vast experience aswell as on how to turn observations from patients into behavioral insights
  • Review value propositions for CRM patients and care team members, evaluative research, most critical hypothesis, metrics & success criteria

For evaluation purposes, we need to review:

  • Profile showing relevant behavioral background, education, and experience
  • Reference for building effective digital health behavioral intervention for chronic patients
  • Publication on the outcome of digital health behavioral intervention for chronic patients


  • D. in self-determation theory, motivational communikation, behavioral science, and / or behaviorial psychology
  • Backround in UX / UI design
  • Knowhow of the full list of 93 Behaviour Change Techniques as defined with the ´BCT Taxonomy V1´
  • Knowhow of evidence-based techniques supporting intinsic motivation, autonomy and individual choice
  • Reference for building effective digital behavioral intervention for chronic patients
  • Publication on the outcome of digital behavioral intervention for chronic patients
  • Experience in designing digital behavior change interventions and implementing digital health products and services
  • Experience in agile, blending, Scrum and Kanban
  • Extensive experience in creating digital behavioral change intervention


Additional Information

Location: Ingelheim
Project start: ca. 01.01.2022
Project end: 31.12.2023
Scope: 4-5 days a week
Remote: 95-100 %

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